Start by scrolling through this list of nine charitable LGBTQ collaborations you can shop from home. Violence against the Black trans community in particular is still so prevalent,” she continues, “and there’s still so much that needs to be done.”Įven if you’re skipping Pride events in favor of a “virtual celebration” this year, there are still a number of ways you can mark the occasion and give back to the community. “Pride is a place to celebrate and feel free, but it is also a time to reflect on those that came before us and realize that there is still a long way to go – especially for the Black queer community and queer people of color. “Pride is more than just a parade it’s more important than ever to show up in any way you can this year and make sure all celebrations - in whatever form they take - are intersectional,” she says, noting that many Pride events have shifted their focus to align with the protests happening across the country. With many states still promoting social distancing guidelines, Pride celebrations may look a little different this year, but Petras says it’s not about how you celebrate, but rather what you’re doing to contribute to the cause. How True Is 'Respect'? Fact-Checking the Aretha Franklin BiopicĪs part of its “virtual Pride” activations, SKYY has tapped Petras, trans model Teddy Quinlivan, and RuPaul’s Drag Race stars Violet Chachki and Heidi N Closet to help give back to queer communities that have been affected by COVID-19, including providing support to LGBTQ+ bars that were forced to close as a result of the quarantine.
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“SKYY has been supporting the community since they were founded.”Ĭhasteness, Soda Pop, and Show Tunes: The Lost Story of the Young Americans and the Choircore Movement
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“Unlike many brands, they’ve also been actively campaigning for anti-discrimination legislation designed to protect transgender and gender-nonconforming individuals, which is something very important to me,” she adds. “I partnered with SKYY because they have been a longtime supporter and official partner of Pride for many years,” Petras says, citing SKYY’s sponsorship of last year’s World Pride, which commemorated the 50th anniversary of the Stonewall riots. While some brands have been long-time allies, with products and causes aligned with the movement for equal rights and representation, others seem content to slap a rainbow on a product and call it a gay (this year’s batch of dubious merch includes everything from Pride-themed vibrators, to rainbow-striped Crocs).įor Kim Petras, who’s partnering with SKYY Vodka to promote its “virtual Pride” celebrations, the question of what brands to support depends on their motivation - and their messaging. Pride Month is here, and with it comes the annual onslaught of brands hoping to capitalize on the purchasing power of the LGBTQ community.
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